BackGift of Super
A perennial problem that Wayground faced was building up enough teacher density in a school. More teachers using Wayground in a school meant a higher likelier that the school would convert.
Gift of Super was a project aimed at increasing this teacher density.
Core Insight : Super users love our product. They are perfect to evangelize Wayground in their schools and giving them some super subscriptions to give away gives them a reason to talk about Wayground with their colleagues.
We identified some schools that were close to hitting the target teacher density and gave away free super upgrades to high activity teachers in them.
The goal was to hit target density so that our sales team could then swoop in and try to get a conversation about a school plan going.
And once the teachers accepted their upgrade, we would let them know that they can give super away to three other teachers.
Teachers that clicked on the link in the email would get a quick tour about the platform.
